This would form part of what Spotify refers to as “its two-sided marketplace strategy”. The timing of the ad is interesting, not only because of the recent Spotify for Artists announcement, but also because it has long been suggested that Spotify will eventually introduce paid-only elements of Spotify for Artists, for example, charging for privileged marketing information.

Right now there are existing paid-for parts of Spotify For Artists, such as music production talent marketplace SoundBetter (which Spotify acquired in September), but the ad clearly suggests that this person will be responsible for developing more. As Spotify publicly prepares its Spotify Analytics users (labels and distributors) to start moving over to Spotify for Artists, in the background, MBW has learned, Spotify is recruiting for a New York-based Head of Spotify for Artists to “develop a suite of free and paid offerings” for the Spotify for Artists platform.Īccording to a new job ad, Spotify states that it wants this person to “own the P&L of the Spotify for Artists businesses” and to, “Lead our strategy and execution for our core applications and services for artists, labels, publishers and writers.”

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